Inviting Proposals from Consultants - last date 15 September 2019

5 September 2019

Terms of Reference: Consultant to develop media and communication products to advance sex workers’ rights



The Count Me In! (CMI!) consortium is a partnership led by Mama Cash, including the Red Umbrella Fund (RUF) together with the Association for Women’s Rights in Development (AWID), CREA, Just Associates (JASS), the Urgent Action Fund[1] with the Dutch gender platform WO=MEN as a strategic partner for lobbying and advocacy. The joint initiative seeks to support and invest in the autonomy and capacity of women, girls and trans people to act for the prevention and elimination of gender-based violence (GBV), for economic justice, and for sustainable resourcing of women’s rights and women-led organisations and movements.



The last decade has seen increased global attention and resources being directed to combat trafficking, particularly into the sex sector.[2] Many of the laws, policies, and programs developed out of this support have resulted in serious human rights violations against sex workers. With the strong lobbying and funding to criminalise some or all aspects of sex work and the sex industry, and the continuation of sex work being perceived through the narrow lens of violence and moral judgment, raises questions about anti-trafficking work that women’s rights organisations are themselves doing.

Despite the unfriendly environment, wherein the “end demand” model is gaining increased attention, sex worker activism and the sex workers’ rights movement have grown in size, strength and visibility. Sex workers speak out more often and gains have been made in some communities, countries and at the regional and global policy levels. And, in response, a range of rights organisations such as Amnesty International, Human Rights Watch, Doctors of the World and ILGA - which just declared the need for decriminalisation of sex work few months ago in New Zealand - are also becoming more visible on their support of sex workers’ rights, and have openly declared their support for decriminalisation of sex work.

This current polarized situation calls for intervention to influence the broader feminist movements and human rights funders so their politics and positions on sex work, and the programming that stems from such positions, takes a rights affirming approach to sex work - one that recognizes sex workers’ bodily autonomy, acknowledges their labor rights as workers, and highlights their right to be free from discrimination and criminalization (along with all other rights).


Purpose of Consultancy

Recognizing that there is a vast amount of available research and materials about sex workers’ rights, CMI! seeks a consultant or consulting team to consolidate the most relevant information to use to promote sex workers’ rights as human rights and an understanding of sex work as work, and to use this information to build a visible, public social media campaign to highlight feminist approaches to sex workers’ rights. The consultant will develop and design campaign materials to be used by CMI! Members and our broader community of partners to respond to efforts to claw back sex workers’ rights (such as the recent campaign hosted by the governments of Sweden and France and mobilization by other anti-sex workers’ rights donors), and pro-actively promote a rights affirming feminist approach to sex work. The materials will be designed specifically to: strengthen alliances and support within feminist and allied movements, educate and encourage funders to fund sex workers’ rights and activism, and to support the Dutch Ministry of Foreign Affairs to continue funding and speaking out in support of sex workers’ rights.

The campaign materials will be informed by existing evidence, amplifying sex workers' stories and good practices, and making strong and relevant (to the specific audience) arguments to advance sex workers rights.


Scope of work and key deliverables

The consultant will work closely with members of the CMI! sex work working group, to produce the following:

  1. Develop an annotated overview of available resources (i.e. international consensus documents, policy papers, relevant research, briefing papers, advocacy resources, etc.) responding to the conflation of sex work and trafficking;
  2. Using this material, develop ready-to-go campaign materials to be used to counter anti-sex work rhetoric in the various spaces (aimed at women’s organisations, human rights groups, and funders,) that CMI! members engage in. These materials should include, at least, graphically attractive factsheets, infographics and case studies specific to the three identified target audiences; and
  3. Develop a visible, public social media campaign plan for CMI! to highlight rights affirming feminist approaches to sex work that CMI! Members can advance throughout 2020.[3]


Expected timeline and budget

The consultancy will begin as soon as possible and will be for 3 months (from the starting date). The contract is expected to begin on 25 September 2019. Proposals for up to EUR 15,000 will be accepted for the assignment.



The consultant will be home-based. No travel is required.

Consultancy period

25 September to 20 December (approx. 3 months)

Draft Campaign package: 31 October

Final Campaign Package: 15 December


Candidate profile

  • Experience working with sex workers’ rights, feminist, women’s rights, and social justice movements and understanding of feminist approaches to sex work in the global context
  • Strong and documented ability to create successful campaign packages, including research and writing as well as developing social media messages, digital materials and (info)graphics.
  • Experience delivering quality products within a relatively short time-frame


How to apply

To apply, please send the following to by 15 September 2019:

  • Motivation letter (1-2 pages)
  • Scope of work and schedule for deliverables (2-3 pages)
  • Curriculum Vitae
  • Detailed budget 


[1]Urgent Action Fund Africa and its sister funds: Urgent Action Fund and Urgent Action Fund Latin America.

[2]Includes exchange for sex, erotic dancing, pro-dom/pro-sub work, webcam work, sensual massage, adult film, phone sex, etc.

[3]While, some elements of this will also require translation into Dutch for our work with the MfA, this will not be part of this consultancy.